Brand Photography Strategy
Brand Strategy & Identity
Website Strategy
Website Copywriting
Custom Website
Collateral
Investment Guide
Business Card
The Project Scope
After 10 years of being booked out purely with word of mouth referrals, Ashlee knew it was time to establish an online presence and wanted to usher in a new stage in her business... a stage of profitability, better work/life balance, and being able to serve more families with a diverse range of offerings.
Visual Direction
In the brand strategy stage of the project, we developed her signature tagline: heart-led & science based. This represents her unique approach to caring for newborns as a doula. It was really important that we tied that in throughout her branding. This includes a unique icon, a nurturing color palette, and a well-written website that targets her ideal audience.
WeeLove
Brand design
The hand-drawn font creates an approachable + personal connection with WeeLove's target audience. Each E is unique, symbolizing every family the brand serves is different.
The hand-drawn font creates an approachable + personal connection with WeeLove's target audience. Each E is unique, symbolizing every family the brand serves is different.
mood board
mindful
forward-thinking
warm
nurturing
Here's how we used the brand keywords to create a color palette that would appeal to Ashlee's clients.
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Forward-thinking / mindful
loving / POSITIVE / nurturing / WARM
Keywords
heart-led & science-based
tagline development
Portfolio Highlights
